The first step in our process is to define your goals. You might want to increase traffic, revenue or return on your media investment.

We will evaluate the Return on Investment (ROI) you are seeking and how much of your marketing budget should be invested online. An analysis of your market will provide the parameters for your campaign, including maximum budget expenditure and required return.

Keyword Research and Creative Ad Copy

Next we will evaluate any internet campaigns you currently have running. Don't worry if you don't have any yet as our team of experts will help you get started right away.

We will help you identify which keywords are searched most within your designated market segments. We will recommend adding or removing keywords to help your campaigns perform to their full potential.

We also review and suggest revisions in the copy associated with each keyword. Our experts understand the best creative strategies for specific markets, customers and business conditions. We also review and suggest revisions in an effort to “optimize” the landing pages on your Web site for each keyword.

These landing pages are critical and often overlooked. There are many strategies we have learned that you won't find anywhere else. They are only learned through years of trial and error.

Tagging Your Site

We use proprietary technology to track the success of your PPC campaigns. We "tag" the page on your Web site that represents a "conversion" point. Usually this will be a shopping cart, thank-you page, confirmation page or registration page. Each time a customer visits that page; our servers are notified of the event. Our tag also collects data such as amount spent, order IDs and other information used to determine sales and ROI.

Launch and Tracking

Once your site is tagged and Banner and PPC campaigns are developed, we will launch your PPC campaign. Your PPC campaigns will be live within 48 hours. Our real-time web-based reporting system provides a complete view of the progress of your PPC campaigns. We continuously monitor your returns and refine strategies in an effort to increase performance.

Many searchers do not complete a transaction on the first click-through. They may research and contemplate for days before finally making a purchase.

Each time a customer clicks-through on one of your ads, they are routed through our servers so we can instantly track the results. We will track their initial search and the final conversion even if the final transaction is weeks later. Tracking and testing is essential to understand how to optimize your campaigns. 

Every month, your Client Manager will summarize your campaign’s performance against objectives and recommend changes including: creative ad copy, keyword changes and additions, and adjustments to your budget.